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A unique luxurious Saudi specialized Coffee Shop, serving fresh coffee, bakery, and delicious desserts. The aim of this project is to construct a magnificent brand identity that creates an emotional connection with customers and sets “Version 1” apart from all the rest. To achieve that, we’ve developed delicated, elegant and modern-style typography logo, differentiated paper cups designs, and a contemporary theme with exclusive touches. The collaterals concepts are exposing a unique experience and vibes representing a communication spot for all people with different interest and age!