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A qualitative donor institution, concerned with building and developing institutional and human capabilities for non-profit entities and projects, and takes care of human development, through a specialized team, an attractive work environment and modern technical methods. The aim was showcasing the owners ‘unity and evoking the values of Achievement, Charity, and Sincerity through an inspired brand identity. We’ve proposed a unique golden logo that cleverly communicates the initial Arabic letter of the project’s name with the spirit of community, cohesion, and harmony. We’ve spoke the charity’s values and great personality through all stationery, packaging, and collaterals designs.