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A proud Bahraini fashion brand that designs multiple Arabic fashion lines to fit all cultures, merging the Western and Arab in one concept and believing that fashion is a form of art. With elegance, sophistication, and youthful qualities, a chic brand identity was created to speak softness and strength in all communications. The magic wand was about merging the Arabic letter “DHAD” with a catchy rose icon that leaves senses of softness and elegance.