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Tylos is a human development center, which is regarded as one of the major players in Bahrain. With a focus on expanding the richness of human life, their approach is centre on people and their opportunities and choices. The first phase of re-branding Tylos was settled on giving life to the logo with an inspirational positioning statement. eje Studio® team developed a customized visioning and design process that shows how Tylos is professional in developing people’s abilities and giving them a chance to use them.