Dayrum

A Saudi based application project, aims to bring together various Spas and Salons in Saudi under one digital roof. The goal was to develop an identity that reflects main values of the brand and creates the necessary associations and mood. The woman character in logo design was conforming to an aesthetic ideal: worthy of admiration, while curvy ends in the graphics is perfectly emphasizing the mood and style of the brand. Dalal’s general theme and applications were pampered a combination of elegant purple, and optimistic pink gradient.

2020

UX & Branding | Saudi Arabia

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