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A Saudi based bakery runs by experienced Chefs, delivering high-quality food with high-quality ingredients. Their signature desserts and baked goods are all born out of love of sharing and spreading joy among their valued customers. The aim was to innovate a delicious strong branding that shapes the emotional connections with customers, establishs a positive perception of the bakery, and sets the bakery apart from competitors. We’ve innovated a logo that has a strong energy in every detail and line. The wheat graphic element was used to beautify the appearance of the brand, especially in visual identity, packaging and collaterals designs.