L’Arabia

L’Arabia is a chocolate store for those with a sweet tooth and who enjoy giving gifts. Every-body loves chocolate. People of all age groups love eating chocolates. When you give chocolates as a gift, it symbolizes love, commitment, passion, care, and friendship. We build new concepts inspired from melted chocolate shapes to reflect brand values. We use the melted chocolate to create modern and unique Arabic calligraphy. The shape is smooth and simple, allowing it to be memorable. Moreover, the shapes are also reflective of the fact that every product L’Arabia produces is delicious. The brand is intended to convey a sense of luxury, tradition and customization. eje Studio® designed the special patterns for the packaging, gift boxes, bags and the shop interior.