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Is an e-commerce website selling women's makeup products, perfume, healthcare products, nails, lenses, home accessories, and fitness kits. The aim was to design an identity that increases brand awareness, differentiates the brand, builds audience relationships, and drives more revenue. They journey started with neat, elegant, and bold logo, and pampered with stunning packaging, stationery, and collaterals designs. The feminine pink accents and graceful lavender shades were perfect selections for this beauty projects.