







An Omani specialized coffee shop. Serves magical, conceptual, and unforgettable moments! Inspired by capturing the moments of families and friends around coffee tables, Photo Caffe aimed to build new traditions in serving coffee through a stunning identity. The objective is to construct a well-thought-out branding strategy that attracts and remains customers and delivers a clear message of the cafe. We have worked with passion and creativity in representing the brand’s exclusivity and elegance. In the logo, we’ve linked a coffee cup with a camera lens that captures special moments. The customization of the branding, packaging and collaterals designs presents coffee cravings and some curiosity in different brand applications.