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The name and ambiance will already give you an idea of Saudi culture, once paired with its traditional food. Now that’s the ideal way of enjoying yourself! The aim was to create a traditional restaurant identity that reveals all values, attributes, vibes, and hospitality trends of Riyadh’s culture. Authenticity, elegance, and simplicity were all shown in the proposed classical typography logo! While Riyadh’s precious heritage was creatively evoked in all branding applications.