Baba Haji

A family-oriented Potato Chips project founded by Saudi minds! These crisps with their tangy flavors is all you need for a satisfying snack. We’ve worked closely with the founder to end up with the best practices in all applications’ designs, and to take the branding beyond. Starting with the logo, we mastered the idea of incorporating the local Saudi traditions by designing a unique logo with “FATHER” illustration. We’ve shaped the brand perception within a community and built up an iconic logo that differentiates the brand to other competitors and also express the message. We insisted to show the values and guidelines which drive Baba Haji to the Saudi culture by encouraging engagement and local community. The great identity branding recipe was spiced up with catchy, colorful, happy, and appetizing packaging design.