




A Bahraini water bottling Company, their bottling and distribution system is based on providing the freshest, purest, and best tasting water. The goal was to build a brand that attains iconic status, creates an identity myth, shape a strong consumer loyalty base, and sustain long-term competitiveness. As the name stands for clarity, purity, and excellence, and by complementing the story of the water itself, a pure identity was provided supported by fresh packaging and clear typography logo.