Fleurdelis
Inspired by French Mythology, “fleur-de-lis” the respected lily flowers that are used as a decorative design and symbol, FLEURDELIS is a sophisticated luxury bags brand of true UAE origin. The aim is to reveal the brand as a self-expressive, daring and intricately designed. As passion and the love for art was behind the creation of the architecturally inspired contemporary handbag brand “FLEURDELIS”, EJE’s objective was reflecting strength, timelessness, and pride through a luxurious identity. The proposed typography logo spoke tons of intensity and power yet revealing the femininity and elegance. With utmost creativity and craftsmanship, the brand’s collaterals and packaging were symbolic masterpieces, and timeless art.
2017
Brand Identity | United Arab Emirates
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