Hirfa

A Saudi’s premier needlepoint destination, owned and operated by local minds. Hirfa is packed with a diverse selection of high-quality crafts and needlework tools such as threads, canvases, notions, and accessories. The goal is to craft an identity that inspires and supports creative minds of the needle arts community. Inspired by the art and crafts world, we’ve applied creativity, mindset, and sustainability values in Hirfa’s branding journey, starting from the neat catchy typography logo, passing by the elegant theme, all the way to the fascinated packaging designs.

2020

Brand Identity | Saudi Arabia

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