Sheera

Delicious, sweet, creamy? Yes, we are talking about Sheera! A totally Saudi delicious desserts Brand! From the product, to the packaging, this brand inspires everyone. The aim of this project is to create a brand strategy that helps the brand team align on long-term strategic goals and to reflect the brand’s personality. By resembling sweetness, cheerfulness, and youthfulness, we’ve proposed a decorative logotype consisting of curves, and swashes that represent the creamy desserts decorations, and some spontaneity. We’ve innovated a spring-colored visual identity, packaging designs, and stunning collaterals.

2022

Brand Identity | Saudi Arabia

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