Enigma

The legend “Kaldi” says that the first coffee berries were discovered by an Ethiopian goat herd circa 800 A.D. The shepherd noticed that his modest herd started to jump happily every time they chewed on the cherry-red berries. He decided to try them himself and to his surprise, felt almost immediately energized. And so the humble coffee bean began its journey. That was the story behind our logo! Enigma, A Saudi based Coffee shop delivers way beyond the traditional coffee and treats favorites. While Enigma means mysterious, the goal was to build exceptional and odd brand full of pleasure, excitements, and intense feelings. Enigma’s project’s applications were all inspired by Ethiopia nature and traditions.

2019

Brand Identity | Saudi Arabia

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