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Another inspired coffee shop in Saudi Arabia, a cozy place that serves a selection of treats and ice-creams that are mouthwatering in every possible way! The aim was to position Gray to the right audience (younger generations) by making sure they stand apart from all the competitors. We focused on storytelling, revealing quality and speaking the voice of the café’. The result was fun, playful looking packaging design that's tailored to audience and sticks out from the crowd.