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Is one of the biggest holding companies in Saudi Arabia since 1985, created to be the nest, the leader, and the regulator of a group of businesses. Due to Al Baltan’s new visions and goals, the aim was to rebuild an enhanced strategy to develop all the visual elements in their brand. The journey of rebranding included designing a new creative and optimistic logo, with inspired mustard shade and more confident spaces. The enhanced identity deserved trustworthy brand theme, vehicle branding solutions, stunning matching stationery and decent collaterals.