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A Saudi based coffee shop, accommodates customers with a comfortable, and relaxed environment, catering them with frozen yogurt, freshly brewed coffee, treats, and other snacks. The aim of this project is to develop a branded visual identity that could be noticed in an already competitive region, through which it could express its commitment, values and messages. We’ve innovated a conceptual typography logo blended with an infinite curious pleasure. The Block’s applications embodied a modern outlook, that serves those who seek a warm, cosy, and welcoming feeling, with simple, industrial, and decent black theme!